Jeremy Zawodny wonders When will blogging peak? I don’t think it will, anytime soon or maybe even at all. Why? Because, like I wrote last month, it ain’t even mainstream yet. Plus, it’s too compelling. It will likely evolve, but it isn’t even close to peaking, if it ever will.
Blogs with ads, like their print counterparts, strive to be as broad as possible, to reach as many people, and in doing so, lose their value as an ad for the author.
No, I don’t think that’s true at all. Blogs with ads don’t automatically lose their value. I do think blogs that try to be as broad as possible and make money with ads largely won’t work; it’s the niche blogging that works. Blogs that do this the right way are making money. Otherwise Jason Calacanis‘ Weblogs, Inc. wouldn’t have just made over $2,000 in a single day with AdSense.
You’ll note that I have AdSense on both of my blogs (this and The Brew Site). This blog is broad in scope, and has wildly varying ads; if I was relying on it to make money (rather than just running the ads as a nice extra), well, I’d have to keep my day job. The Brew Site, being much more focused/niched, doesn’t make as much as this site but does have a higher quality of ads and click rates. If I were to get the kind of traffic there that I get here, I’d see some nice figures, I think.
Finally, in other blog news, Scoble today tries to downplay being a A-list blogger. Get this: “Forget the A-listers. They don’t matter anymore. Well, they don’t matter as much.” Yeah, right. Sorry, but being an A-list blogger is better than ever, period. Doubt it? In the same post, Scoble mentions that he “was talking to Chris Pirillo [another A-list blogger] the other day about the ‘long tail’ metaphor and while we were flying over mountains in the Boeing plane….” This refers to the fact that himself and several other prominent (A-list) bloggers were invited on an exclusive test flight featuring Boeing’s new in-flight WiFi service… they all got flown to Walla Walla for wine. And buzzed some mountains.
Man, don’t try to tell me that the A-listers don’t matter anymore. Jeez.
Hmm. Anyone else notice the irony of this post? I’m pointing to the A-listers. Must be sour grapes or something.