Blue Oregon?

I keep seeing references to a new Oregon-related group blog called “BlueOregon,” purporting to reside at the domain name www.blueoregon.com. However, every time I try this domain, I get a “Future home of a domain” page—i.e., the domain name has been registered, but it’s parked on a generic landing page. (Even ORBlogs is showing content from it.) Is this a joke? Really bad DNS/proxy/caching/something configuration on BendBroadband’s part? What’s the deal?