August 8, 2006
Now this is how you do viral...
This is absolutely great: Send a free personalized message from Samuel L. Jackson for "Snakes on a Plane." I swear, the thing is brilliant... the audio editing is really good... and it makes phone calls anywhere for free. Even better? You put in the phone number you want it to appear from... and it uses that number for caller ID.
As my brother said, you think you're getting a call from a friend, and Samuel Jackson is commanding you!
Oh, uh, the movie itself? Well, if it's successful, it's because they've been taking the viral approach all along...
